American and world-wide sports have quickly become a business powerhouse which is widely viewed and stimulates large amounts of money for a multitude of businesses and people. Athlete’s popularity and salaries are quickly growing as well as the number of people playing sports. These professional athletes are paid to do one thing, WIN. This ultimate price of WIN at ALL COST has led many athletes down the wrong paths using performance enhancing drugs. NFPE (Neurofeedback Performance Enhancement) training offers a healthier, more effective, and safer approach to performance enhancement by using innovative technology to teach the athlete’s brain to work on higher performance levels than they are currently experiencing. Research and NF trained athletes have reported the following effects: better results, greater focus, less fear, less choking, more ‘clutchness’, more energy, better understanding of the game, more confidence, the game slowing down, and MORE WINS!